2024 is a political year. The Indonesian general election will be held simultaneously on February 14 2024. The election will be held to elect the head of state, members of the DPR (House of People’s Representatives), members of the Provincial DPRD, members of the Regency/ City DPRD, and members of the DPD (Regional Advisory Council).
During the election period, political chatter in society will become more intense and it will be exciting to discuss political conditions and the candidates participating in the election. This happens in various levels of society and in various places. It is not uncommon to see gentlemen gathering in food stalls to discuss political conditions while sipping coffee and enjoying snacks, or office workers gathering in places to eat while debating the candidates they each chose.
The habit of drinking coffee has become commonplace in the daily lives of Indonesian people. We know the term ngopi or ngupi which means drinking coffee. This ngopi activity is generally carried out by several people while interspersed with certain activities such as casual or serious discussions or chats carried out in coffee shops, coffee shops, or coffee shops.
In connection with general elections or local elections, coffee places often become a gathering place for success teams, supporters, or sympathizers of certain candidates to discuss strategies or developments in the political situation. In fact, each candidate’s supporters have their own regular coffee place to gather. From here we can see how politics is closely related to the activity of drinking coffee.
During the election period, Indonesian people’s tendency to drink coffee increases more than usual. Based on data from the Ministry of Agriculture, in the 2019 election year, coffee consumption reached 335,540 tons. This data has increased compared to 2018, namely 314,365 tons. The same increase was also seen in cigarette consumption. In the same period, average cigarette production in 2019 was 29.6 billion cigarettes, while in 2018 average cigarette production was 24.36 billion cigarettes. This is caused by the tendency of people to always have coffee and cigarettes available when they gather, which are often consumed side by side.
Coffee consumption involves not only the general public, who often gathers. Coffee drink business activists such as coffee shops also participate in popularizing coffee in the form of promotions or discounts aimed at voters. Generally, promotions or discounts will be given to voters who have exercised their rights by showing a finger dipped in ink to indicate they have voted. Apart from that, there are also campaigns that sometimes distribute free coffee in public places. It is not surprising that coffee is one of the favorite drinks in Indonesia.
In this election contestation event, we choose presidential candidates and people’s representative candidates who will determine the continuity of our country’s government. Use your right to vote wisely like you choose the coffee you drink. Toraja coffee can be your main choice to enjoy. Its delicious and distinctive taste and aroma will make you fresher to face the day. Get high-quality Toraja coffee at the official Sulotco online shop.
