Specialty Coffee Expo is an event where producers, exporters, roasters, baristas, and coffee business professionals come together to share knowledge, showcase outstanding products, and build strong business networks within the specialty coffee industry. The main purpose of this event is to advance the quality of specialty coffee through innovation, education, and collaboration among industry players, as well as to expand market access on a global scale.
PT Sulotco Jaya Abadi has once again taken a strategic step on the international stage by participating in the prestigious Specialty Coffee Expo (SCE) 2025, held from April 25–27, 2025 at the George R. Brown Convention Center in Houston, Texas, United States. This event is one of the world’s largest and most prestigious platforms for coffee industry players to showcase their finest products to the global market.
At SCE 2025, PT Sulotco Jaya Abadi was part of the Indonesia Pavilion, which featured a rich variety of specialty coffees from across the archipelago, including regions such as Aceh, Sumatra, Java, Bali, and Sulawesi. The presence of the Indonesia Pavilion served as a vital showcase for the diverse and distinctive flavors and aromas of Indonesian coffee, further reinforcing Indonesia’s reputation as one of the world’s premier coffee producers.
Indonesia’s participation in this event was made possible through the collaborative efforts of the Trade Attaché of the Embassy of the Republic of Indonesia in Washington DC, the Agricultural Attache, the Consulate General of Indonesia in Houston, and various other stakeholders. This partnership reflects a shared commitment to continuously promote Indonesian coffee in the global market and to expand export opportunities for domestic businesses.
Renowned as one of the leading producers of high-quality Arabica coffee from Tana Toraja, South Sulawesi, PT Sulotco Jaya Abadi seized the opportunity to introduce its premium coffee varieties to buyers and coffee enthusiasts from around the world. At the expo, visitors were invited to experience firsthand the unique characteristics of Sulawesi coffee flavor profiles that are difficult to find in coffees from other regions.
Driven by a commitment to building a more competitive national coffee industry, PT Sulotco Jaya Abadi’s participation in SCE 2025 is expected to be a concrete step toward advancing the growth of Indonesia’s coffee sector. This participation not only enhances the international visibility of Indonesian coffee but also opens up broader avenues for collaboration and reinforces Indonesia’s position as home to some of the finest coffees in the world.
