Indonesia, as one of the world’s leading coffee-producing countries, has made history by hosting the prestigious World of Coffee Jakarta 2025. This event, taking place from May 15-17, 2025, at the Jakarta International Convention Center (JICC), aims not only to promote domestic coffees to a wider global audience but also to strengthen the local coffee industry.
World of Coffee Jakarta 2025 is organized by Exporum Korea in collaboration with the Specialty Coffee Association of Indonesia (SCAI) and Dyandra Promosindo as official partners. In this prestigious event, PT Sulotco Jaya Abadi participates as an exhibitor, collaborating with Excelso in the Producer Village “Excelso x Sulotco.” This collaboration reflects the commitment of both companies to elevate the quality and image of Indonesian coffee, known for its diverse varieties and unique flavors.
During the event, Sulotco successfully captured the attention of visitors by hosting interactive cupping sessions. In these sessions, attendees were invited to taste and explore various specialty coffees from Sulotco, showcasing the uniqueness and characteristics of each variety. This activity not only provided a hands-on experience for visitors but also raised awareness of the quality of Indonesian coffee.
In a short period, Sulotco managed to establish agreements with several buyers, demonstrating the significant potential of Indonesian coffee in the global market. This reflects not only the quality of the products offered but also Sulotco’s ability to understand and meet market needs.
World of Coffee Jakarta 2025 is more than just a promotional event. It is hoped that this event will enable the Indonesian coffee industry to continue to grow, improve product quality, and expand marketing networks. Through this platform, Indonesia is committed to showing that coffee is not just a beverage but also an integral part of its culture and national identity.
