San Diego, USA – PT Sulotco Jaya Abadi has once again strengthened its presence in the international coffee market by participating in the prestigious World of Coffee (WoC) San Diego 2026, held from April 10–12, 2026, at the San Diego Convention Center, California.
Exhibiting within the Indonesian Pavilion at the “Remarkable Indonesian Coffee” booth, Sulotco’s return to this global stage underscores the company’s long-term commitment to delivering consistency and premium quality of Specialty Arabica from the Toraja highlands to the global coffee community.
Showcasing Best-Selling Post-Harvest Processes
Throughout the three-day exhibition, Sulotco’s brewing and cupping station attracted significant attention from international roasters, green buyers, and industry professionals. The team presented a curated selection of its finest specialty coffees, each meticulously processed to showcase its distinct origin characteristics:
- Washed Dry Hull: Delivering an exceptionally clean cup with the vibrant, bright acidity that defines classic Toraja coffee.
- Washed Wet Hull (Giling Basah): A traditional Indonesian processing method that yields a bold body and intense spicy notes, highly sought after by global roasters.
- Natural Process: Offering a delightful complexity with sweet, distinct fruity notes, showcasing the versatility of Toraja Arabica under modern processing techniques.
- Kopi Luwak Sulotco: The Center of Global Attention
Among the diverse lineup, Sulotco’s Kopi Luwak once again emerged as the highlight of the event, capturing the curiosity and admiration of international attendees.
Beyond its incredibly smooth profile and low bitterness, global buyers highly commended the transparency and ethical standards presented by the Sulotco team. This premium coffee is sourced from civets ethically housed in self-managed conservation areas within the estate. By strictly monitoring their diet, nutrition, and overall health, Sulotco ensures unparalleled cup quality while rigidly adhering to animal welfare and environmental sustainability.
Sulotco’s return to WoC San Diego 2026 marks another successful milestone in nurturing relationships with long-standing partners and expanding its B2B network across North America. We express our deepest gratitude for the continuous support of Toraja coffee worldwide.
For inquiries regarding our specialty products or green bean supply partnerships, please contact us via our website’s contact page.
Sulotco Jaya Abadi – The Authentic Taste of Toraja Coffee.
